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"Raising the Stakes"
In Law, Business
Politics, Poker
And Beyond...
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Secret negotiating techniques revealed


WHE "Reads" Famous People: President Barack Obama Speaks with Resolve

On the occasion of his third address from the Oval Office, President Barack Obama insured that all of the optics were aligned--for his fellow Americans and his worldwide viewers. Uncharacteristically, he put the brake on his penchant for off-putting references to "MY administration," using the phrase only once. Instead he chose more unifying and inclusive words, generously, and for emphasis invoked "my fellow Americans" twice.   "No Drama Obama "was at his best, in a voice that allowed for suitable passion but disavowed contrived political fanfare.